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Archive for August 4th, 2011

  • Mobile Purchase Behaviour (Awareness)

    By Kevin Z. on August 4, 2011
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    In the overview of this series I discussed at a very high level how a mobile marketing strategy can assist a consumer down the path to purchasing your product or service over your competitors.  Here is a quick recap:         In this post we will dive a little deeper into the Awareness stage. The Awareness stage is […]