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Mobile Marketing Statistics

Mobile Industry Statistics

  • 80% of internet users own a smartphone (Source: SmartInsights, 2015)
  • By 2018, eMarketer estimates over one-third of consumers worldwide, or more than 2.56 billion people will be smartphone owners. That 2018 figure also represents over half-51.7% – of all mobile phone users. (Source: eMarketer, 2014)
  • 84% of small businesses who have invested in a mobile presence say that they see immediate and long-term benefits (Source:Web.com)
  • According to Google’s Mobile Search Moments Study, 40% of mobile searches have local intent. Similarly, 77% of mobile searches occur at home or at work, while 17% is on the go. (Source: Google Mobile Search Moments Study)
  • According to a recent study, mobile internet traffic reached 60%, surpassing desktop internet traffic which declined to 40%. (Source: CNET)
  • 84 percent of small businesses that are using mobile marketing methods report increases in new customers. (Source: Marketing Zone)
  • There are officially more mobile devices than people in the world. The world is home to 7.2 million gadgets, and they’re multiplying five times faster than we are. (Source: The Independent, 2014)
  • 70% of all mobile searches result in an action within an hour. (Source: Forbes)
  • 75% of shoppers admitted to using their mobile device while shopping in store (Source: InReality)
  • 70% of mobile searchers click to call a business directly from Google’s search results (Source: SearchEngineWatch)
  • 68% of people use a mobile device to look up a store address (Source: SocialLight)
  • 91% of Smartphone users keep their phone within arm’s length.  (Source: Forbes)
  • SMS coupons are redeemed 8% more than emailed coupons (Source:
  • 52% of mobile users check the prices of an item online they wish to buy. (Source: BusinessOn)
  • 90% of consumers say buying decisions are influenced by online reviews (Source: Marketing Land)
  • Mobile Marketing will generate $400 billion in 2014 (Source: Mobile Marketing Association)
  • Mobile Ad Spending will top $160 billion worldwide by 2018, taking over 65% of the digital market. (Source: eMarketer)
  • Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017. (Source: CMO Council)
  • Android expected to have 31% market share by 2016 (Source: IDC)
  • 53% of American consumers use their smartphones to access search engines at least once a day (Source: Google and Mobile Marketing Association Survey)
  • Globally, 80% of consumers have used computers to access the Web within the previous seven days. Sixty percent used their mobile devices to do so (Source: Google and the Mobile Marketing Association Survey)
  • Somo analyzed the mobile capabilities of the top 50 high street retailers finding that: 40% do not have a mobile optimized store locator, 20% don’t have a transactional mobile site, 46% don’t support responsive web design (Source: Econsultancy)
  • Mobile coupons are redeemed 10x more than print coupons (Source: HubSpot)
  • 86% of mobile internet users use their mobile device while watching TV, with 37% of those browsing the internet for non-related TV material (Source: Yahoo)
  • The number of Smartphone users worldwide was predicted to exceed 1 billion in 2014 (Source: Parks Associates)
  • 25% of US mobile web users only access the web from their mobile phones (Source: On Device Research, as reported by MobiThinking)
  • The number of smartphone users worldwide will surpass 2 billion in 2016. (Source: Emarketer)
  • It’s estimated that 64% of American adults now own a smartphone (Source: PewResearch)
  • Over 1.2 billion smartphones were sold in 2014. (Source: TechCrunch)
  • 60% of global mobile consumers use their mobile device as their primary or exclusive internet source (Source:Internet Retailer)

 

Mobile Commerce and Engagement Statistics

  • 71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to others (Source: Forbes)
  • Mobile search will generate 27.8 billion more queries than desktop search by 2016 (Source: BIA/Kelsey report, 2012)
  • 80% of shoppers admit that they’re more likely to purchase from and interact with a brand that offers an engaging mobile experience (Source: Huffington Post)
  • In 2014, mobile was second only to TV for total time spent with media (Source: eMarketer)
  • 78% of small businesses attract new customers through social media (Source: Relevanza)

 

  • 62% of shoppers search for deals digitally for at least half of their shopping trips (Source:GMA/Booz & Company Shopper Survey)
  • 80% of internet users own a Smartphone (Source: Smart Insights)
  • 25% of smartphone owners ages 18-44 can’t remember the last time their phone wasn’t next to them (Source: Fast Company)
  • 55% of US Internet users will redeem a digital coupon or code at least once per year (Source: Digital Marketer)
  • 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message (Source: Mobile Audience Insights Report from JiWire)
  • iTunes App Store now has 1.2 million apps, and has seen 75 billion downloads to date (Source: TechCrunch)
  • Forty-two percent of mcommerce sales come through apps (Source: Internet Retailer)
  • Mobile app store revenues worldwide are projected to grow to US $76.5 billion in 2017 (Source: CMO Council)
  • 44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices (Source: CMO Council)
  • 53% of the “on-the-go” U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals (Source: JiWire)
  • More than 33.3 million U.S. consumers already engage in shopping-related activities on their mobile phones, 7%, or 2.3 million, of those consumers have made a purchase on their devices, the report finds (Source: Experian Simmons, Mobile Consumer Report)
  • 87% of millennials always have their smartphone at their side, day and night. 78% of millennials spend over 2 hours a day using their smartphones. 68% of millennials consider their smartphone to be a personal device (Source: CMO Council)
  • 46 percent of consumers have used their phone to get product information while in a store (Source: Briabe Media)
  • 56 percent of people believe mobile can make the shopping experience more enjoyable (Source: Lightspeed Research)
  • 58% of mobile shoppers are age 18-34 and 34% of mobile shoppers make $100,000 or more a year (Source: comScore/Millennial Media Mobile Retail Study)
  • 13.1 million consumers access retail content via mobile phones with 8.2 million of those visiting mobile commerce websites (Source: comScore/Millennial Media Mobile Retail Study)
  • 67 percent of retailers see value of having customers use their smartphones within the store and 41 percent said they perceive a lot of value in mobile in-store (Source: RSR Research)
  • 74 million consumers in the United States already shop from their mobile devices (Source: InMobi study, 2011)
  • 78 percent of retailers plan to invest in mobile this year (Source: The E-tailing Group Inc, 2011)
  • 59% of consumers use their phone to perform mobile shopping activities from home while 28% use their phone in the retail store to perform mobile shopping activities (Source: Experian Study)
  • 47% of consumers who have made a mobile transaction in the past year expect the experience on their mobile devices to be better than the experience in-store, 80% expect the experience to be better than or equal to in-store and 85% expect the experience to be better than or equal to online using a laptop or desktop computer (Source: Harris Interactive & Tealeaf Survey, 2011)
  • Within the 49% of mobile users who have made a mobile purchase in the last six months, 84% look for local retailer information, 82% find online retailers, 73% find a specific manufacturer or product website, 71% learn about a product or service after seeing an ad, 68% find the best price for a product or service, and 63% search before purchasing in a store or from a catalog (Source: Performics Mobile Search Insights Study, conducted by ROI Research)
  • 75% of heavy mobile users said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers(Source: Performics  Mobile Search Insights Study, conducted by ROI Research)
  • Over 70% of iPhone owners report using applications or their smartphone’s web browser to help them while shopping in-store, and 41% are making purchases directly from their phones (Source: Chadwick Martin Bailey and iModerate Research Technologies)
  • In 3 years, it is predicted that 24% of retailers will have annual sales of 15% or greater coming from their mobile channel (Source: RSR Research)
  • 51% of consumers say they have made a mobile payment within the past 3 months and 82% see themselves making one within the next year (Source: Mobio Identity Systems Inc. Report)
  • 78-84% of consumers now rely on their social networks when researching new products (Source: IBM Report)
  • 62% of smartphone users said they have purchased physical goods from their mobile devices in the last six months (Source: Adobe Survey)
  • The mobile retail market was predicted to exceed $12 billion by 2014 (Source: Juniper Research)
  • 69% of retail executives said mobile is an important strategic initiative (Source: NRF)
  • Mobile barcode scanning increased 1,600% in 2010 (Source: Scanbuy as reported by Mobile Commerce Daily)
  • 79% of smartphone users found it useful to download mobile coupons to their phones (Source: Accenture, reported by Internet Retailer)
  • 73% of consumers find it useful to receive an instant coupon as they pass by an item in a store (Source: Accenture, reported by Internet Retailer)
  • 56% of shoppers with smartphones believe using their phone during the shopping experience will make it more enjoyable (Source: Accenture, reported by Internet Retailer)
  • 73% of shoppers with smartphones prefer to reference their mobile device while in-store rather than ask a sales associate for help (Source: Accenture, reported by Internet Retailer)
  • 30% of Cyber Monday transactions were done off of a smartphone (Source: Marketing Land, 2014)
  • Mobile payment transactions reached $1 billion in the U.S. Market in 2013  (Source: EMarketer)
  • 71% of Generation Y respondents (approximately 16-31 years old) said they use mobile coupons to get e-commerce discounts (Source: Cognizant Technology Solutions and RIS News)
  • 62 percent of consumers use their smartphones to search for a store location or directions, 40 percent search for price and product information, 38 percent check the status of an order, and, while in store, 32 percent browse product reviews (Source:IDC Survey)

 

UK Statistics

  • 24% of U.K. consumers have used a smartphone to access web sites while shopping, of which 50% accessed retail websites and 48% social media sites (Source: eDigitalResearch and IMRG Survey)
  • 40% of U.K. consumers using a smartphone while shopping ultimately made a purchase in-store, online or via mobile (Source: eDigitalResearch and IMRG Survey)
  • 13% of UK consumers have made a purchase on their mobiles, and 19% have used them to compare prices and look at product reviews while out shopping (Source: Toluna / Econsultancy)
  • 55% of U.K. consumers have seen a QR code while shopping and 33% of shoppers who have seen a QR code have scanned one (Source: eDigitalResearch and IMRG Survey)
  • Consumer engagement with mobile commerce has exploded, with as many as 91% of UK consumers having used their mobile device for commerce, to either research or purchase a product. The equivalent figure for Brazil is 79%, while the level did not dip below 72% in any of the markets surveyed (Source: Global Consumer Survey from MEF, 2011)
  • 48 percent of UK smartphone owners use their mobiles to browse and research products before a purchase, with another 16 percent intending to do so in the future (Source: eDigitalResearch)
  • 50% of UK smartphone owners report shopping from their mobile device, with 11% doing so on a weekly basis (Source: Portaltech and eDigitalResearch)
  • It is predicted that 10% of UK shoppers will be doing their 2010 holiday shopping via mobile this year (Source: Tesco Direct)
  • 69% of the “on-the-go” U.K. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals (Source: JiWire)
  • 42% of UK shoppers have used their mobile phones while shopping offline (Source: Rich Relevance)
  • UK Smartphone users are 63% more likely to engage with m-commerce (Source: IAB)
  • More than 40% of UK merchants expect plan to have a transactional mobile site or application within the next year (Source: IAB)

 

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