Last modified: September 7, 2012
Information We Collect and How We Use It
We offer a number of Services that do not require You to register for a Service or provide any personal information to us. In order to provide our full range of Services, we may collect the following types of information:
Information You Provide
When You sign up for a brick&mobile Service or other brick&mobile Service or promotion that requires registration, we ask You for personal information (such as Your name, email address, billing address, credit card or PayPal information) which we maintain in encrypted form on secure servers. brick&mobile uses collected information for the following general purposes: product and Service provision, billing, identification and authentication, Services improvement, contact, and research. We may combine the information You submit under Your Service with information from other brick&mobile Services or third parties in order to provide You with a better experience and to improve the quality of our Services. For certain Services, we may give You the opportunity to opt out of combining such information.
We collect the e-mail addresses of those who communicate with us via e-mail, aggregate information on what pages consumers access or visit, and collect information volunteered by the consumer (such as survey information and/or site registrations). The information we collect is used to improve the content of our Web pages and the quality of our Service, and is not shared with or sold to other organizations for commercial purposes, except to provide products or Services You have requested, when we have Your permission
Google Adwords Display Advertising Opt Out
When You access brick&mobile Services, our servers automatically record information that Your browser sends whenever You visit a website. These server logs may include information such as Your web request, Internet Protocol address, browser type, browser language, the date and time of Your request and one or more cookies that may uniquely identify Your browser.
When You send email or other communications to brick&mobile, we may retain those communications in order to process Your inquiries, respond to Your requests and improve our Services.
Affiliated brick&mobile Services on Other Sites
brick&mobile offers location-enabled Services, such as brick&mobile Maps for mobile or QR code tracking. If You use those Services, brick&mobile may receive information about Your actual location (such as GPS signals sent by a mobile device) or information that can be used to approximate a location (such as a cell ID).
brick&mobile may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our search technology, customized content and advertising. Read more information about links and redirected URLs.
- Providing our Services, including the display of customized content and advertising;
- Auditing, research and analysis in order to maintain, protect and improve our Services;
- Ensuring the technical functioning of our network;
- Protecting the rights or property of brick&mobile or our users; and
- Developing new Services.
Choices for Personal Information
Most browsers are initially set up to accept cookies, but You can reset Your browser to refuse all cookies or to indicate when a cookie is being sent. However, some brick&mobile features and Services may not function properly if Your cookies are disabled.
You can decline to submit personal information to any of our Services, in which case brick&mobile may not be able to provide these Services to You.
brick&mobile only shares personal information with other companies or individuals outside of brick&mobile in the following limited circumstances:
- We have Your consent. We require opt-in consent for the sharing of any sensitive personal information.
- We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of brick&mobile, its users or the public as required or permitted by law.
We may share with third parties certain pieces of aggregated, non-personal information, such as the number of users who searched for a particular term, for example, or how many users clicked on a particular advertisement. Such information does not identify You individually.
brick&mobile may disclose personally identifiable information under special circumstances, such as to comply with subpoenas or when Your actions violate the Terms of Service.
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.
We restrict access to personal information to brick&mobile employees, contractors and agents who need to know that information in order to operate, develop or improve our Service. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.
Accessing and Updating Personal Information
When You use any brick&mobile Service, we make good faith efforts to provide You with access to Your personal information and either to correct this data if it is inaccurate or to delete such data at Your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case where we provide information access and correction, we perform this Service free of charge, except if doing so would require a disproportionate effort. Some of our Services have different procedures to access, correct or delete users’ personal information. We provide the details for these procedures in the specific privacy notices or FAQs for these Services.