When Google talks, we listen.
Google’s recent “GoMo” initiative does exactly that – explains how important it is for businesses of all sizes to “Go Mobile”. We at brick&mobile completely agree.
As Jesse Haines, group marketing manager for Google’s mobile ads, explains in the Google Mobile Ads Blog, GoMo (short for “go mobile”) is designed to help businesses that have set up a mobile presence but find it’s not working as well as it should. In Haines’s example, a company that sells scarves attracts a prospective customer, but that customer is repelled by a site that doesn’t work properly.
“This happens hundreds, even thousands of times every day because most businesses’ websites don’t work well on smartphones,” she says. The post directs readers to HowToGoMo, which includes a view of how your site looks “in mobile” as well as resources to help build your site.
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