Google’s head of mobile sales and strategy Jason Spero and co-writer Johanna Werther have put together a very informative mobile strategy roadmap called The Mobile Playbook. The purpose of the report is to help businesses better understand the huge and emerging opportunities in mobile and what steps are needed to implement a solid mobile marketing strategy to take advantage of the changing trends of how users access online content.
The 5 core questions The Mobile Playbook examines are:
01. How does mobile change our value proposition?
02. How does mobile impact our digital destinations?
03. Is our organization adapting to mobile?
04. How should our marketing adapt to mobile?
05. How can we connect with our tablet audience?
Within the presentation Google has included some very interesting statistics that we at brick&mobile feel will only increase the value of what our resellers can provide to their clients.
95% of smartphone users have searched for local info
61% Called a business after searching
59% visited in person
90% of these users acted within 24 hours
Mobile customers use store locators 63 times for every one mobile commerce order (making these locators a valuable addition to almost any mobile-enabled website).
Nissan, meanwhile, emblazons vehicle price stickers with QR codes, “silent salespeople” that let shoppers within the lot find key information like features, options, video overviews, image galleries, incentive offers, dealer inventories and actual quotes.
We encourage you to take the time to read The Mobile Playbook in full which you can find at the following link below: