Restaurant Science, a restaurant industry data and information provider recently conducted a study which found that only 1 in 8 franchised restaurant chains and 1 in 20 independently owned restaurants have mobile sites. Furthermore, 95% of independent restaurants don’t have mobile sites, only 40% have online menus.
The Restaurant Science’s study only confirms what we’ve been saying for a long time:
The restaurant industry is what we like to call “low hanging fruit” in regards to being the perfect market to target for mobile marketing solutions. A restaurant that properly exposes itself to their mobile audience will see great ROI on their marketing and advertising dollars which will help build customer loyalty and increase overall revenue.
The restaurant industry as a whole has been a slow adapter to utilizing the power of the internet and has been notorious for opting for full Flash websites with intros, animations and sometimes music.
Restaurant owners have dished out thousands, sometimes tens of thousands of dollars over the past 10 years for fancy Flash desktop websites and many aren’t really interested in investing more money into their online presence.
We as mobile marketers and SEO experts understand the foolishness in this approach however the reality on the ground is many restaurant owners are perfectly happy with their Flash website but would love a way to easily accommodate their growing mobile audience as well.
This is what brick&mobile does best. Features such as food menus, tap-to-call, tap-to-map and other cutting edge modules make our Mobile CMS platform the perfect compliment for solving mobile marketing constraints for restaurants around the world.
Our mobile redirect script even makes it possible for those “Flash Fanatics” to keep their existing Flash website but also cater to their mobile audience.
Learn more about our industry leading Mobile CMS reseller programs and how it can help you sell mobile marketing services to restaurants and other businesses in your area.
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Kevin Z. is a seasoned marketing professional with over 15 years of experience in corporate, startup and entrepreneurial-based digital web and mobile ecosystems. Having trained trained over 8,000 mobile marketing resellers in over 30 countries, Kevin’s passion for mobile innovation and sales training is the driving force for his successful mobile marketing partners and local resellers worldwide.