Building a mobile first user experience is something that business and website owners need to pay attention to now more than ever before.
It’s well known that in the next few years mobile browsing for local business will eclipse desktop browsing as more people from all over the world are buying up the latest smartphones to hit the market.
Consumers are now using their smartphones to search the mobile web and the data shows this trend will not be slowing down anytime soon. Incumbent desktop technology companies such as Intel, HP, Dell and even Microsoft are feeling the pinch of this global mobile shift and are now playing catch up to adapt to the new mobile trends.
The “old” way of building responsive websites falls short of providing a targeted mobile experience as these designs are built for a “desktop first experience” and than shrink down to fit smaller screen sizes. While this technology works it doesn’t take in the “Mobile First Approach”.
This is where Reverse Responsive comes in.
What is Reverse Responsive?
“Reverse Responsive” Web Design (RRWD) is the concept of building a website for a MOBILE FIRST user experience but also seamlessly adapting to larger tablet and desktop screen sizes.
We’ve built our Mobile CMS to build Mobile websites that are built for mobile devices and adapt to larger screen sizes instead of the other way around. This increases conversions on mobile devices, user engagement and prepares local business and website owners for the shift that is currently taking place with how users are now browsing the internet.
Reverse Responsive web design using brick&mobile lets our partners easily build feature rich mobile websites that convert on mobile and look amazing on desktop and tablet.
Reverse Responsive design will also help your SEO rankings as your mobile and desktop websites still live at the same URL making it a seamless mobile and desktop experience for the end user with great SEO rankings possible.
While stand alone mobile websites are still very powerful and do a great job for website owners who do not want to redo their current desktop websites, Reverse Responsive takes mobile web design to the next level by allowing you to build a mobile first user experience but also accommodating the larger screen size web surfers.
To learn more about brick&mobile’s Reverse Responsive mobile websites click the link below and watch our educational webinar on this new and emerging mobile design trend.
brick&mobile Reverse Responsive Benefits
- Built for a mobile first experience
- Super simple to implement
- No complicated coding required
- Have one website that looks amazing on both mobile and desktop
- Optimized for mobile conversions
Best of all… we’ve seamlessly built our new “Reverse Responsive” technology right into our Mobile CMS Website Builder at NO EXTRA CHARGE!
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