Smartphones Now Used by Over 50% of Under 44 Crowd

Neilson-Smartphone-Penetration-Nov-2011

Nielsen recently came out with smartphone data reflecting overall US smartphone penetration. The number is 43 percent, unchanged from October but up several points from several months ago.

According to Nielsen, 43 percent of US smartphone owners have an Android handsets compared to 28 percent who own iPhones.

What’s interesting is that the age-based segmentation; for those 44 years old and under, smartphone penetration has now reached the 54 percent mark. In fact for those in the 25-34 age category it stands at a whopping 62 percent!

 

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Kevin Z.

Kevin Z. is a seasoned marketing professional with over 15 years of experience in corporate, startup and entrepreneurial-based digital web and mobile ecosystems. Having trained trained over 8,000 mobile marketing resellers in over 30 countries, Kevin’s passion for mobile innovation and sales training is the driving force for his successful mobile marketing partners and local resellers worldwide.