Google released this great video on June 20th, here are some highlights from the video:
- Mobile is so big that it is changing and creating consumer trends
- 125 Years of Angry Birds are played everyday
- 1 in 3 Mobile searches have mobile intent
- 59% of mobile users visit a local store after searching for it on the mobile web
- Mobile is huge in niches that you would expect, and some you dont expect
- 17% of all Auto searches are mobile
- 15% of all Finance and Insurance searches are from mobile devices
- 30% of all Restaurant searches are from mobile phones
What does all this mean?
With 79% of all large online advertisers not having a mobile optimized site, people are becoming frustrated with the brands that do not take mobile into account.