As the holiday season gets closer, businesses around the world are all looking forward to increased retail sales in the coming months.
Holidays are always celebrated with exchanges of gifts among family, friends and associates making it a very lucrative time for local businesses right across the globe to see increased sales.
With new smartphones and tablets arriving for the holiday rush, consumer spending on mobile is set to explode this holiday season. Not only will consumers be buying in hordes the latest smartphone devices but according to Javelin Study and Research, consumers have now spent $20.7 billion shopping directly from their mobile devices.
With people all over the world grabbing up the latest smartphones for the holidays it’s more important than ever to ensure your clients websites are mobile optimized. Holiday shoppers will be using their smartphones for product information, in store price comparisons, mobile coupons and scanning in-store and in-advertisement QR codes. However based on a study by SMB DigitalScape, small and medium sized business owners are still lagging far behind their big box store counterparts when it comes to having their mobile websites optimized and having an effective mobile marketing strategy.
Earlier this year, Google commissioned a study and found that three-quarters of visitors are willing to return to a mobile friendly website while 79% of people would leave and go to another similar site if the website is difficult to use and navigate on a mobile device.
Explaining to your clients the importance of a premium mobile website has never been more important. Having a mobile website at the core of any mobile marketing strategy will help your clients understand the fact that they may be losing business by not properly engaging their mobile audience.
If you’re an offline marketer, local business consultant, SEO agency or web design firm not currently offering mobile marketing services to your clients then now is the time to get started just in time for the holiday rush.
Creating a complete mobile marketing campaign starting with a premium mobile websites for your clients has never been easier with the brick&mobile industry leading Mobile CMS. Create and update your mobile sites in real time with advanced modules such as tap-to-map, tap-to-call, menus, social media, reviews, reporting and more.
With the holiday season just around the corner it’s never been a better time to join the mobile revolution!
Click here to learn more about why every small business needs a mobile optimized web site for the holidays.